Top 15 Google ranking Factors

Do you have your website? want to be on top in Google search result page?

So here are some latest 2019 Google ranking factors you can’t miss out. Yes Google keeps on updating  its algorithm to give better experiences and to prohibit the black hat SEO tactics.

Google’s  used its algorithm around RankBrain, a machine learning (AI) algorithm to improve the search results.

Let’s hop to the major bullet factors listed in 2019:

• Domain Factors.
• Page-Level Factors.
• Site-Level Factors.
• Backlink Factors.
• User Interaction.
• Google Algorithm Rules.
• Brand Signals.
• On-Site. 
• Off-Site. 

DOMAIN FACTORS

1.DOMAIN AGE: Matt Cutt says that Google is a registrar where users register and want a pre-aged domain to rank their websites but that’s not really we have to worry about. He also states that-“The difference between a domain that’s six months old versus one year old is really not that big at all.” “The difference between a domain that’s six months old versus one year old is really not that big at all.”

2. DOMAIN HISTORY: First you need to understand what domain history means? Domains are of 3 types when you decide to create your own website then first step you need to do is to purchase a domain in 3 ways-

– New Domain: Well you are lucky if you get domain on first attempt.
– Auction Domain: When Domain left out of on auction are called auction domain.
– Expired Domain: No sold domains are expired domains and it is a bad sign but age of a expired domain will give you high authority with a positive history.
Thus, domain age with good history enhance the ranking factor in SERP.

3. Keyword in top level domain: Keeping this helps to boost up but now not as much as it used to. But off course it gives a relevancy signal by bolding the keyword that appear in domain name.

4. Keyword as first word in domain: SEOMoz agrees that keeping the keyword as first word in domain boost up and target an edge over sites from whom who don’t keep it.

5. Keyword in the sub-domain name: SEOMoz’s 2011 search ranking factors agrees with the keyword coming in sub-domain boost up the rankings.

6. Domain registration link: Google’s patent states that: “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

7. EXACT MATCH DOMAIN: Yes definitely the exact match domain will give you an edge but slightly. And if your site be a low-quality site, then it’s vulnerable to the EMD updates. Matt Cutt states that: “Minor weather report: small upcoming Google algorithm will reduce the low-quality exact match domain in search results.”

8. Public vs. private : The private WhoIs information may be a sign of “something to hide”. Also Matt Cutt the Googler is quoted stating at Pubcon 2006 that: “…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

9. Penalized whois owner: If Google finds particular person to be a spammer then it means that they would scrutinize other sites owned by that person.

10. COUNTRY TLD EXTENSION: Keeping the Country Code Top-Level Domain (.cn, .pt, .ca) will help site to rank higher in the particular country but can limit the site’s ability to rank higher.

PAGE-LEVEL FACTORS

11. Keyword in title tag: Title tag is known to be a soul element of the webpage on on-page SEO and that’s why it sends the vigorous relevancy signal.

12. Title tag starts with keyword: According to the Moz, the title tag starting with the keyword performs much better than the title tag containing keyword in the end.

13. Keyword in the description tag: Google doesn’t use meta description tag but a description tag can increase and gives an impact in click-through-rate, which is a key ranking factor.

14. Keyword in H1 tag: H1 tags are the second title tags. According to the correlation study, Google use it as a secondary relevancy signal.

15. Tf-IDF: Defined in the way that: “How often does a certain word appear on a page?” The more often that word appears on that page, the more likely it is that the page is about that word. Google likely use complex version of TF-IDF.

Conclusion- Here are 15 ranking factors which help you to boost your website growth in SERP 

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